Case Studies - T-Mobile
For Christmas 2007, T-Mobile ran another successful campaign with EL International using electroluminescent technology for their window display. The display consisted of statically lit snowflakes which were die cut to an intricate shape and statically illuminated. A variety of colour and size of snowflakes were produced and scattered around their large window display area.
The large and impressive window display was placed in their flagship store on Oxford Street in London. The quality of EL International products means that the product can still be seen at a distance, so when being placed in a shop window on a popular high street such as Oxford Street, there is only room for positive response and recognition.