Case Studies - Sky HD with Sony Bravia
During the 2006 World Cup, Sky HD with Sony Bravia were well aware that people in their thousands would be gathering in their local pubs and bars to watch the success or failure of our England football team.
Statically illuminated (non animated) panels were produced, which is another example of how the technology can be used, and as you can see having no animation is still extremely effective and will capture the attention of many.
Once produced, the panels were delivered to around 100 bars across the UK. The panels were then strategically positioned underneath the Sony Bravia TV's where there would be a captive audience watching the screens and hence, enhancing the brand.