Case Studies - Pulp
In 2009 a new store called Pulp was introduced to shopping centres around the UK. They were looking for a store front that would be innovative and would catch the eye of their young customer base. As the stores were all indoors in ambient lighting, using electroluminescent panels was the clients preferred choice.
After the animation was approved (designed by EL international's creative team), the large panels were produced, die cut in the shape of the Pulp logo and delivered in good time. The panel was simply adhered to the 3D individual letters above the store to attract more attention.
For more information, please see the Pulp Press Release.