Case Studies - I am Legend
Following the huge success of the 2006 Electroluminescent 'Happy Feet' campaignwhich was produced for Warner Bros, a year later EL International worked with the company for a second time to produce more road side 6 Sheets. This time round the panels were produced for the fantastic Will Smith movie 'I Am Legend'.
The simple yet effective animation highlights the movie title, slogan and of course, Will Smith. The Electroluminescent panelswere distributed across the UK in prime locations to attract the public's attention.
As you can see from the video that the illumination gives the WOW factor, catching the attention of whoever would be walking past, waiting at the bus stop or sitting in traffic next to it. This advertising campaign attracts attention and instantly intrigues the viewer.