Case Studies - Happy Feet
In November 2006, EL International were approached by Warner Bros to produce illuminated and animated road side 6 Sheets for the Grammy Award Winning movie, 'Happy Feet'.
The brief given was to make the penguin dance as in the movie. EL International's creative team worked closely with the Warner Bros art department to achieve the required animation. Seeing the penguin dance also fascinated many children, who were the target audience that the film producers were hoping to attract.
The EL posters were delivered on time under tight lead times and were seen at bus stops all around the UK, resulting in one of the most innovative and eye catching campaigns using Electroluminescence ever produced.