Case Studies - Ford
In 2010 EL international produced this incredible billboard using electroluminescence in JC Decaux sites across Holland and Belgium to an amazing effect.
We produced the EL panels in die-cut sections which were overlaid and adhered on top of the large format backing print. This method was chosen to help reduce costs as the lit areas were spread across the entire poster, so we were able to produce this without seeing any joins.
This campaign was a great success and you can see how bright the panels were even during the day.